Close friends for 30 years in Coon Rapids where they raised their kids and together watched them play baseball and hockey, Pam Mortenson and Sandy Edman decided to go into business for themselves.
They “wanted to bring something different to the table” and launched Table Decor and More, Inc.
According to Mortenson and Edman, Table Decor and More creates uniquely-themed table designs for all occasions and seasons.
“Our goal is to make entertaining easy and fun to do,” Mortenson said.
And Mortenson and Edman have had fun planning and making their business a reality, she said.
“We laughed a lot in left field 14 years ago and we’re still laughing today,” they said.
“We find great joy in working together since we are both high energy and feed off each other’s enthusiasm.”
The pair want to restore the tradition of sitting down at the table for dinner without the distractions of a television, cell phones and texting, according to Edman.
Through Table Decor and More, Mortenson and Edman can custom a table design specifically for an event and celebration.
They have a main decor kit for customers and a dozen themed kits from which clients can choose, the settings for which can all be purchased affordably from local stores, Mortenson said.
The main decor kit never changes; glass cylinders are its foundation.
But through the themed kits, the decor always appears different depending on what it’s filled with and how it’s arranged on the table, according to the Table Decor and More website.
Themed kits created by Mortenson and Edman include “Celebration,” “Oh Happy Day,” “Fiesta,” “Hazel’s Summer Cottage,” “Hollylujah,” “Lunch with Pearl,” “Bon Appetit,” “Winter’s Garden,” “Halloween, “Silver Snow” and “Anita’s Autumn.”
Mortenson and Edman plan to add more themed kits to their repertoire.
Their most recent, which was unveiled in June, is “Charlie’s Choice,” and is designed to be more “manly,” according to Edman.
The idea came from a male relative of Edman, whose name is Charlie, who did not think the Table Decor and More’s themed kits were masculine enough, she said.
It features hammered metal and belt-wrapped decor, Edman said.
“It has a very contemporary and clean look,” she said.
“We can create specific decor for specific occasions.”
The kits are typically for four settings, but people can also use them for anywhere from three to eight settings, according to Mortenson.
The cost of the kits range from $27.50 to $45 and typically include a table runner/ cloth/squares, placemats and napkins,
“They’re so easy to do,” Edman said.
And Mortenson and Edman are always coming up with new ideas for their themed kits.
According to their website, Mortenson is a food enthusiast constantly trying new recipes with her family, while Edman loves creating.
Mortenson and Edman advertise their business through word of mouth and by having home parties where the host of the party invites others to come and see the different offerings of Table Decor and More.
And the person that hosts the party receives one of the Table Decor and More collections as a gift.
Mortenson and Edman like to book two or three home parties a week.
They have a brief, sit-down conversation with a client to gather information needed to design their table, according to Mortenson and Edman.
Table Decor and More’s market niche is to research an array of resources and coordinate them to fit a special event and needs, they said.
To mark their first year in business, they will be hosting an open house at Edman’s home, 2251 112th Lane N.W., Coon Rapids, Saturdays, Sept. 22 and 29, 11 a.m. to 4 p.m.
Edman’s residence is the headquarters of the business where all the inventory for Table and More is kept; Mortenson has now moved to Minnetonka.
Their goal is to continue to grow the business through expanding the number of home parties, according to Mortenson.
But they would also like to break into the local television market where they could present their table decorating ideas, Mortenson said.
“It has been an exciting first year for the company and we look forward to the many paths to success that Table Decor and More will experience,” she said in an email.
Mortenson and Edman are both married and each have a son and daughter, ranging in age from 20 to 26.
For more information, go to www.tabledecorandmore.net.
Peter Bodley is at firstname.lastname@example.org