Future of movie going comes to Showplace AMC in Coon Rapids

Kick back and put your feet up, relax in a plush power recliner and catch a flick at Showplace AMC 16.

AMC Theatres recently renovated the Coon Rapids theater, replacing former seating with power recliners, so that “every seat in the house is the best seat in the house,” as director of public relations Ryan Noonan said.

Ryan Noonan, director of public relations for AMC Theatres, relaxes in a plush power recliner, part of the newly-remodeled Showplace AMC 16 movie theater in Coon Rapids. Photo by Sue Austreng

Ryan Noonan, director of public relations for AMC Theatres, relaxes in a plush power recliner, part of the newly-remodeled Showplace AMC 16 movie theater in Coon Rapids. Photo by Sue Austreng

The power recliners allow guests to lay back and put their feet up at the push of a button. And to ensure maximum comfort, AMC has reduced seating capacity in every auditorium, allowing guests ample space to recline or stretch their legs and providing larger armrests for everyone.

That means each auditorium seats only 50-70 percent of the guests it previously did, but Noonan said the change has been well received.

“We’ve had phenomenal feedback,” he said. “People really love coming out to watch a movie in true comfort, and that’s what we’re giving them here.”

Other features of the remodeled theater include a renovated concession area offering hot foods including chicken tenders, mozzarella sticks, jalapeno poppers and pizza.

Of course, the classic popcorn and candy selection is also included among concession stand treats.

In addition, moviegoers can choose from more than 120 drink options at the new Coca-Cola Freestyle machines.

“Everything you see in the theater is new: the carpet, the seats, the concessions area, the doors, the paint. It’s a whole new theater offering a whole new experience in movie going,” Noonan said.

Mark McDonald, executive vice president of development at AMC, described the motivation behind the renovation.

“The best possible guest experience is at the heart of everything we do,” McDonald said.

“Whether that’s through numerous concession options, incredibly comfortable chairs or an amazing movie presentation, we want our guests to be excited about coming out to the movies again and again.”

According to Noonan, the Coon Rapids theater is among the first 10 percent of AMC’s 300-plus theaters to get the makeover.

“We chose Coon Rapids for one of the early makeovers based on location, condition of the theater, attendance – many factors were considered and Coon Rapids was chosen as one of the first to get the makeover,” Noonan said.

Another update comes when Showplace AMC 16 institutes a reserved seating policy in the coming weeks, Noonan said.

“This will help guests conveniently secure seats early as demand continues to rise,” he said.

For more information about the changes at AMC or to purchase tickets, visit www.amctheatres.com/coonrapids.

Sue Austreng is at sue.austreng@ecm-inc.com

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