Midwest Dairy Council and the Minnesota Vikings teamed up to reward Fuel Up to Play 60 youth leaders from Minnesota, Iowa, North Dakota and South Dakota, along with their advisers, with the ultimate game day experience: a run through the players’ tunnel in front of 64,000 cheering fans prior to the Vikings versus Chicago Bears game Dec. 1 at Mall of America Field.
Tim Keran, Minnesota’s student ambassador for Fuel Up to Play 60 and a student at Northdale Middle School in Coon Rapids and his Fuel Up to Play program adviser Julie Klund Schubert were among the chosen youth leaders and advisers to be a part of the festivities.
These student leaders have been instrumental in implementing and promoting the Fuel Up to Play 60 program, a national movement to improve youth health and wellness, at their schools and in their communities.
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and National Football League, in collaboration with U.S. Department of Agriculture, which encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 student leaders and their program advisers encourage peers and family members to make healthier food choices and commit to daily physical activity as part of the program, which engages more than 73,000 schools nationwide, 1,427 schools here in Minnesota.
“It’s inspiring to see such a high level of enthusiasm for Fuel Up to Play 60 from these students and advisers,” said Lisa McCann, program manager of health and wellness, Midwest Dairy Council.
“They’re extremely motivated to implement the program’s plays and campaigns and to make positive, healthy changes in their schools and communities.
“These students are developing lifelong healthy habits that will benefit them for years to come, and we were excited to reward them with a trip to the game.”
Due to their successful efforts to boost program participation at their schools, these students and program advisers were rewarded with tickets to the Vikings game.
The students appeared on the field before the game, and ran out of the tunnel and through the Vikings ship just before kickoff.
There was a special announcement during the game recognizing the students and program advisers from Fuel Up to Play 60 and their enthusiasm for encouraging peers to make healthy, active decisions.
In pre-game activities, the group also met Viktor, the Vikings mascot; Princess Kay of the Milky Way, MarJenna McWilliam; and Peter Ripka, a Minnesota dairy farmer.
“We’re thrilled to partner with Midwest Dairy Council to generate excitement for the Fuel Up to Play 60 initiative,” said Steve LaCroix, Minnesota Vikings vice president of sales and marketing/chief marketing officer.
“Our players understand the importance of nutritional health and physical fitness, and they are proud to be positive role models for young leaders who are inspiring others to live healthier lives.”