Victory Auto wins international business award

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Staff Writer
Since 2013, I have primarily covered the Anoka-Hennepin and Spring Lake Park school districts as well as the city of Spring Lake Park for ABC Newspapers.

This month, Victory Auto Service & Glass, owned by Blaine resident Jeff Matt, was honored with the Better Business Bureau International Torch Award for Ethics.

Victory Auto Service & Glass has won the Better Business Bureau International Torch Award for Ethics. Victory Auto Service & Glass’ Ham Lake store is one of five Minnesota locations. Photo submitted
Victory Auto Service & Glass has won the Better Business Bureau International Torch Award for Ethics. Victory Auto Service & Glass’ Ham Lake store is one of five Minnesota locations. Photo submitted

The business was one of four recipients this year, the sole winner of businesses with between 11 and 99 employees.

There are 50 employees working in the six auto repair shops Matt runs in Brooklyn Park, Chanhassen, Fridley, Ham Lake, Maplewood and St. Petersburg, Florida.

“We’ve got a great team, and we’re just trying to do things the right way,” Matt said.

The International Torch Award for Ethics recognizes businesses that “demonstrate best practices in character leadership and organizational ethics,” according to a release from the Better Business Bureau.

Victory Auto Service & Glass first opened its doors in 1997.

In the business’s application for the award, Matt wrote that back then, he dreamed of opening “a place where customers would always feel cared for, never feel taken advantage of and would always receive the highest quality service at the best price.”

He wanted to defy the auto industry’s reputation of “dishonesty and disrespect toward women” and treat customers fairly.

Often, when customers bring a vehicle in that isn’t working property, they are “helpless,” Matt said.

Matt wants to reassure them that they are receiving “honest, dependable service,” Victory Auto Service & Glass’ motto.

Scott Kappes, one of five employees that has been with the company for more than 10 years, has stayed because he believes in that motto, he wrote in the application.

“Before Victory, I worked at several different shops, and I have seen people that have been taken advantage of, and I didn’t have a say in the matter,” Kappes wrote. “Here at Victory, my opinions and suggestions are heard, and I give them based on my friendship, integrity and loyalty to the business.”

This year’s other International Torch Award for Ethics recipients are Harley-Davidson Motor Company out of Milwaukee, Wisconsin; Jon Wayne Service Company out of San Antonio, Texas; and Merry Maids of Metro out of Dartmouth, Nova Scotia, Canada.

“For them to put this award together and take the time to acknowledge the businesses that are really striving to do the right thing, it means a lot,” Matt said. “It’s one of the best things that could happen to us.”

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