Sue Laurent began her career in sewing machine retail with the Singer company.
Laurent and another Singer sales veteran, Bill Roach, knew there was a niche in the sewing market. Together, Laurent and Bill founded their first Creative Sewing Center in 1983, in Apple Valley.
In 1985 Laurent and Roach opened a second Creative Sewing Center in Spring Lake Park, at 8183 University Ave. N.E. They later opened additional showrooms in Roseville and Minnetonka.
The center in Spring Lake Park has been going strong for more than 25 years. “I think we have a lot of sewers in this area, a lot of people who like doing crafts,” Laurent says. “And there’s nobody who really knows the equipment like we do, or supports customers the way that we do.”
Creative Sewing Centers carry several machine brands including Singer, Brother, Baby Lock, Elna, Janome and Kenmore. “I think our customers like that they can shop and compare brands in one location,” Laurent says.
Service is available on any brand, and the center offers unlimited sewing lessons at no extra charge for patrons who are using a machine bought from Creative Sewing. Emerging technologies in the craft have removed a lot of barriers to sewing for everyone from beginners to experts, Laurent says. “Being able to create something with your own hands is a very satisfying thing. People aren’t really sewing today because they have to, it’s because they want to,” Laurent says.
Laurent says sewing has grown in popularity among young people due to television shows such as “Project Runway,” which have inspired the crafters to break out of age-old sewing traditions.
“We had to follow all of these rules (at one time),” Laurent says, “and now it’s much more creative.
Continuing courses offered at Spring Lake Park location: Block of the Month, Midnight Sewing, Ladies Night, Basic Machine Cleaning & Christmas Club. See store for complete list!
The Creative Sewing Center, 8183 University Ave. N.E. Spring Lake Park is open regularly 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday, and Noon to 5 p.m. Sunday. For more information, call 763-786-1377 or visit www.creativesewingcentersmn.com.